PRESS RELEASE

Paul W. Joiner III
Ideas & Images, Inc.

816-305-0450
2007-03-21
Martin and Henderson get Fatheadz!
Martin & Henderson
Indianapolis, IN (March 21, 2007) When two of the World of Outlaws young guns arrive at Volunteer Speedway this weekend they have a distinct look about them! That is because both Jason “The Hitman” Martin and Justin Henderson will be sporting eyewear from Fatheadz.com. The company based in Indianapolis, IN founded by local entrepreneur Rico Elmore, specializes in manufacturing sunglasses for plus size heads that are both functional and stylish. They have several options and styles to choose from, along with a line for the average consumer as well.
“We are very excited to be part of the World of Outlaws with 2 of their young Hot Rods!” said President and Founder Rico Elmore. “Both Jason and Justin will represent our brand well to Outlaw fans across the country. It is a great opportunity for us to interact with the fans through online contests as well as at track give away’s. We’re looking forward to seeing Jason and Justin in victory lane with a pair of Fatheadz on.”

Fans will also be the winner in this partnership between Martin, Henderson and Fatheadz.com as they will have the chance to register on either of the drivers sites to win a pair of Fatheadz sunglasses and tickets to a race. Also those fans that are at select Outlaw events will also get the opportunity win a pair of Fatheadz at the race by answering a trivia question with Justin’s wife Heather. Fatheadz also makes some very cool apparel that can be seen on their website and at the track with Jason and Justin. Fans will have the opportunity to also win t-shirts and other cool stuff as well.

“We are really excited to have Rico and Fatheadz.com on board with us!” said Justin Henderson. “They make the best sunglasses period. I know my crew guy Buck always has a hard time finding the right sunglasses to fit him well Fatheadz is perfect for him and other big guys. A great thing Rico and his company did was to also make them so they fit us smaller guys as well. I am looking forward to representing Fatheadz.com all season and turning on fans to their products.”

“I want to thank Rico and Fatheadz for joining us on the Outlaws tour.” Said Jason “The Hitman” Martin. “They make some really cool sunglasses. I have a prescription and they had no problem getting me a pair. So fans that need prescription sunglasses Fatheadz.com has them covered. Over the last few weeks we have really been working on hard on learning some things with the car and we have really made some progress and the timing of Fatheadz coming on board is perfect. Hopefully we can get Rico and his guys a few wins this year.”

Be sure to check out all of Fatheadz.com offerings. They have something for everyone and you big guyz now there is a company that can give you the trendy look in sunglasses you deserve.
For more information:www.ideasimages.com

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