For people who don't have fat heads, Rico Elmore's business venture may seem a bit bone-headed. But for people who do have plumper noggins, the idea is pure genius.
Indianapolis-based Fatheadz Sunglasses has has hit on a niche-- selling shades for big heads that just won't fit into the average pair of glasses.
"After we got going with this, we suddenly found out that everybody knows somebody who has a fat head -- somebody who needs this product," said Fatheadz' chief executive Elmore, 32, a native of New Castle. |
