Lucas Oil Late Model Dirt Series

February 4, 2008 (Corona, CA) - Team Lucas and the Lucas Oil Late Model Dirt Series would like to welcome one of its newest Team Members, Fatheadz Eyewear, to be named the "Official Eyewear" of the Lucas Oil Late Model Dirt Series. Finally, a company that offers eyewear designed for anyone who requires a bigger fit than your average sunglass wearing race fan. This Indianapolis based company promises and delivers a durable yet sleek optical experience that is truly impressive.

After having recently partnered with the Indianapolis Colts and UFC Fighter Tim "The Maniac" Sylvia; Fatheadz Inc. hopes to gain new ground as the Lucas Oil Late Model Dirt Series fans give the new shades a test drive. Unique to the eyewear industry, Fatheadz Eyewear's premier optics are wearable without the discomfort of pressure around the temples. By featuring the latest styles and offering more than just Fatheadz XL sunglasses, but offers Fatheadz Regular sizes as well. A pair of Fatheadz will give the wearer unrivaled protection from the sun, but also advanced distortion-free viewing. Using an innovative patented process called Fatheadz PPC Technology; Fatheadz Eyewear's injection-polarization process applies several layers of polarization to each and every pair of Fatheadz lenses. Not only does the wearer look great in a new pair of Fatheadz, but will also enjoy unsurpassed eye protection.

"We have watched the Lucas Oil Late Model Dirt Series over the last season, and have seen a lot of action, great competition, and have been greatly impressed with the Dirt Series and what they have to offer," stated Rico Elmore, founder and CEO of Fatheadz, Inc. "We look forward to growing our business together with an organization such as Team Lucas and the Lucas Oil Late Model Dirt Series."
For the latest news and action from the Lucas Oil Late Model Dirt Series, check out www.lucasdirt.com

Fatheadz, Inc. is definitely an innovator in the field of advanced eyewear, and the Lucas Oil Late Model Dirt Series is excited to be partnered with such an organization. "It's going to be exciting to see what happens now that Fatheadz Eyewear has joined with us as the 'Official Eyewear' of the Lucas Oil Late Model Dirt Series," stated Ritchie Lewis, Director of the Late Model Dirt Series. "Now that's a company with a new vision!"

2008 Lucas Oil Late Model Dirt Series Sponsors
Arizona Sport Shirts - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
Dixie Chopper - "The Official Mower" of the Lucas Oil Late Model Dirt Series
Fatheadz Sunglasses - "The Official Eyewear" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
Jasper Engines - "The Official Engine" of the Lucas Oil Late Model Dirt Series
Jim Beam - Drink Smart - "The Official Beverage" of the Lucas Oil Late Model Dirt Series
K&N Filters - "The Official Filter" of the Lucas Oil Late Model Dirt Series
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
R&L Carrier - "The Official Carrier" of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series
SuperClean - "The Official Degreaser" of the Lucas Oil Late Model Dirt Series

2008 Lucas Oil Late Model Dirt Series Supporters Include: Afco Racing Products, Allstar Performance, American Racer Tire, ARC Engines, ASI Racewear, Banshee Graphics, Bloomquist Race Cars, CJ Rayburn Race Cars, Comp Cams, Cornett Racing Engines, Cruise with the Champions, Dart Machinery, Dyers Top Rods, Erson Cams, GRT Race Cars, Hawk Performance Brake Pads, Hyperco, Integra Shocks, Jay Dickens Racin g Engines, Malcuit Racing Engines, Mason Racin', Mastersbilt Race Cars, Mullvain Motorsports, Ohlins, On the Edge Graphics, PBM, Penske Shocks, Performance Bodies, Performance Rod & Customs, Pro Power Racing, Quarter Master, Rick Schwallie Photography, Rocket Chassis, Tiger Rearends, Vic Hill Racing Engines, WD Enterprises, Wiles Driveshafts, and Wrisco Industries.