Fatheadz Eyewear and the Alberta Sprint Tour ink a deal to promote the unique product line of Fatheadz Eyewear and merchandise into the Canadian market. Rico Elmore, Founder and CEO of the Indianapolis based company has used motor sport successfully to build brand awareness for his company and continues that trend north of the border. “It was an easy choice to go with the AST” states Elmore, “Their commitment to sponsor support and regional market growth was a definite asset.”
Fatheadz is currently involved with Lucas Oil Motor Sports and such elite racing divisions as NHRA, NASCAR, USAC and USAR Pro Cup to name a few. “It was an honor to be a partner in the Fatheadz family of motor sport” says Alberta Sprint Tour Director Rolly Nash, “Their involvement in racing and support is second to none and we are proud to represent them in Canada.”
The Alberta Sprint Tour will be promoting Fatheadz Eyewear and the “Size Does Matter” line of merchandise throughout the 2008 season. At each event the #1 qualifier will be recognized as the Fatheadz Fast Lap winner. |
