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Fatheadz™ Becomes Official Eyewear of USAC


Indianapolis, IN (June 2, 2006) – Officials from Fatheadz Eyewear and the United States Auto Club have reached an agreement that will make the sunglass manufacturer, the “Official Eyewear of USAC.” Fatheadz™, based in Indianapolis, specializes in the manufacturing and the distribution of sunglasses for plus size heads that are both functional and stylish. They have several options and styles to choose from, along with a line for the average consumer as well. Rico Elmore, the founder and CEO of Fatheadz™, is looking forward to the marketing relationship with USAC. “This is a very important day for our company,” exclaimed Elmore. “Getting the opportunity to partner with the United States Auto Club is monumental for Fatheadz™, as we look to grow our brand and our business.” Elmore is not a newcomer to auto racing. He and his company have been involved with several series, including IHRA, CRA, Hooters Pro Cup, and most recently was an associate sponsor for PDM Racing’s Indianapolis 500 effort, driven by Thiago Medeiros. In addition to the marketing partnership with USAC, Fatheadz™ will also be an associate sponsor of the #26 Sam Pierce Chevrolet sponsored Silver Crown entry driven by Muncie, Indiana’s Aaron Pierce. “I have known Sam (Pierce) for many years, and am excited to finally be in the position to help his racing program,” said Elmore. “Aaron has been running very well, and will be in victory lane very soon.” For more information:www.usacracing.com