Posted on 25th Oct 2011 @ 1:28 PM

A FAT-HEADED IDEA: FATHEADZ

 Rico Elmore is a big guy. At 6'3" and 300 pounds, he could never find sunglasses wide enough for his head. He saw a market opportunity but others scoffed. "I knew I had an idea that would be something people would appreciate. I knew I wasn't the only person who couldn't find eyewear to fit," Elmore says.

He spent his evenings tinkering with designs and materials in his living room. In 2005, after two years of work, he had his first pair of Fatheadz sunglasses ready to sell. Finding retailers willing to take a gamble and able to showcase his limited product line presented another challenge.

Fatheadz sold $2 million worth of eyewear in 2010 and, if you still think sunglasses for fat heads have limited appeal, try this on for size: Elmore just inked a deal with Walmart.

Source: http://www.allbusiness.com/5-worst-business-ideas/16700085-3.html#ixzz1bodAZQFn